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Armadillo Associates: Evocative High Tech Public Relations, Perceptive Technical Reporting, Documentation

We've been hearing a lot about XML lately. Do any of the explanations in the press make sense to you? The reason they don't is because the people who are writing about it don't use it, don't know anything about it.

At Armadillo Associates, we KNOW the technology because we USE the technologies. Which is why our high tech public relations pieces actually say meaningful things, even when they describe complicated technologies.

High Tech on the Coast

Armadillos originated and write a series profiling interesting (real-life) characters in a small coastside community for a local rag:

And, Not So high tech on the coast

Click here for a long list of our writings, or see below for highlights

Some Articles We Wrote for VAR Business

  • Special Report: 5 Software Megatrends -- Key programming changes that will help you build the next killer application

    VAR Business, July 15, 1997, Issue: 1312
    • Java & write once run anywhere
    • RAD tools help VARs adapt
    • Components Mean Business Advantage
    • Object Relational Databases
    • Client/Server is Dead--Long live Multi-tier
  • Java Beyond the Web -- Will the much-heralded language live up to its portability promise?
    VAR Business, March 17, 1997, Issue: 1304

A Series of articles we wrote for Imaging Business Magazine

Some Articles We Wrote for Solutions Integrator

Microsoft Mainstreams OLAP   Solutions Integrator October/98
Healthcare & Voice Recognition: Just what the Doctor Ordered Solutions Integrator June/98
Healthcare & Thin Client Computing (Community Memorial Healthcare Hospital) Solutions Integrator June/98
Healthcare (LanVision/ASP) -- Imaging at Internet Prices Solutions Integrator June/98
Voice & Wireless Technology in Healthcare Solutions Integrator June/98
RAD grows up Solutions Integrator March/98
Start a Supply Chain Reaction Solutions Integrator June/98
OLAP (Good Things come in Analytical Packages) Solutions Integrator April/98
Start a Supply Chain Reaction Solutions Integrator June/98
Java Perks Solutions Integrator June/98


Other interesting stuff ...

TCP/IP Unleashed

TCP/IP Unleashed, for which we contributed a chapter, was listed in dbaker's Picks. dbaker claims, "All of these books are cooler than nugget's picks." What can we say? Some of our admirers just happen to be nerds. You can find TCP/IP Unleashed at

Book Reviews for Electronic Review of Computer Books

Java for C/C++ Programmers
Programming Windows 95 with MFC
MFC Internals


Hypertext/Hypermedia Handbook McGraw Hill Publishing 1991

We put The Hypertext/Hypermedia Handbook together a while back, before most people had heard about the Web. The suggestions we and our contributors made about how to structure information so it can be retrieved effectively electronically are more valid now than ever. Unfortunately, the book has been out of print for some time now. We do have some copies; let us know if you'd like to purchase one (we'll even sign it if you choose). We'll publish an electronic version sometime in the third millennium. Until then, here are some (recent!) citings:


Can't tell you much about our latest, (you wouldn't want us to tell about yours) but give us a call and we'll get you our references.

Lately, we've been writing documentation for a Java framework, real-time Web page generators and other middleware, eCommerce applications, APIs, and a number of object-oriented developer tools written in C++ and Java.

Programming APIs don't upset us.

We don't mind code without comments.

Dump stacks of Java, C++ or C on our desks, let us ask some questions, and we'll write the docs and sample applications.

APIs in the news

APIs: Microsoft's Hidden Full Nelson by Jesse Berst
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